Lori Senecal; the current Global CEO at Crispin Porter & Bogusky is among the most reviewed in advertisement trends. However, her journey to success was not as easy. Published on GC Report on 19th September 2017, Lori`s success journey is characterized by ups and downs.
Graduating from university with a degree in sales and marketing, Lori joined the employment world and in 2003 gave birth to the TAG ideation which is a marketing unit for the youths. She has worked with globally popular brands including Nestle, Weight Watchers, Molson, Xbox and Staples among others. Lori also worked as a Global Accountant Director in Coca-Cola. Between 2005 and 2015, she worked in different companies including DDB Worldwide Communications Group Inc. , McCann Erickson Worldwide, Kirshenbaum Bond, and Partners and MDC Partners Inc in the top positions.
According to GC Report, it is her hard work that has seen her transition to finally becoming the Global CEO of Crispin and Porter and Bogusky in March 2015.
Besides working in these global organizations, Lori has also won herself various awards and recognitions including Quantum Leap Award in 2013. This year, she received recognition from Fast Company as the Most Creative People in 2017.
Lori Senecal has shown various successes in teams. For instance, while she served as Global Chairman and kbs+ the company got listed among New York’s best working places. Besides her leadership skill, Lori is an advertisement expert, a digital strategist, and an integrated marketer. Her knowledge of brand architecture and E-commerce has enabled her to actualize new ideas hence more success.
Since her appointment as Global CEO of Crispin Porter & Bogusky, Lori has overseen the agency’s nine international offices expansion, boosting the company’s revenue by 21%. This succeeded through campaigns such as Letgo, NBA 2K and Kraft Mac and Cheese in the company’s international offices. Check out Ideamensch for more.
According to Lori, customer focus and effectiveness in passing information to viewers, paying close attention to their preference, modernity and worldwide trends is vital. This, she says is achievable through use of visual images and social media in marketing. It is through this that CP+B has attained global recognition. Visit YouTube to see more videos of Lori.