Many people who buy food look for the right place where better food and of their choice are served. Also, good services attract customer to buy food in a specific restaurant. Sweetgreens was started by three classmates who studied together at George Town University.
Throughout their lives as students, they never found a place with good services and healthy eating options. This, therefore, made them start a restaurant in August 2007 immediately after graduating from college. Read more: Nathaniel Ru | Dynamic Dialogues
Their first trust that they would survive in business was created when all the students went home for a vacation during winter, and they made it through without collapsing.
The success of these three classmates has been enhanced by the fact that they have embraced technology in their business. 30% of the business transactions that takes place in Sweetgreen are made through its website or business app. Ru says that technology is part of their DNA.
If many big restaurants want to start from small scale, they would want to be like Sweetgreens. These restaurants are located in 40 locations and the services local, healthy fresh and organic salads.
They also serve resonated diners which attract many customers in all their 40 places. RU, Jonathan, and Nicolas are re-structuring the management strategies aiming at being more close to their customers. The trio closes the corporate office almost five times in a year so that everyone to work in their restaurants. Their primary goal is to serve many people with better foods.
The three co-CEOs are aiming at advancing and expanding their business up to the national levels. Ru expresses that they are creating a brand that stands for something.
Nathaniel Ru and the other two co-CEOs are sons of entrepreneurs as their parents are business people. They are also first generation immigrant. Ru says that reading more books and creating a team as soon as possible is the key to success in business.
Ru says that Sweetgreen is now offering not only salads but also sweet diners as well as fabulous festivals that entertain people with music. This company has 72 stores and 1700 employees.
It has also maintained its natural food from farmers therefore offering naturals flavors and sweeteners. This has made people from the United States to enjoy local and antibiotics free foods from Sweetgreens stores all over their locations
In conclusion, Sweetgreens has flourished due to their strategic management as well as enhancement of technology in their business. In addition, incorporating other services such as sweet festival has attracted customers into their services.