Doe Deere Article #7

In the world of cosmetics, image is everything. This notion rings true on so many levels and former-tennis player, Andre Agassi, used this slogan during his epic run years ago. When it comes to cosmetics, there are more than enough brands on the market to choose from. If you like the standard colors, then stick with the standard brands. If you’re seeking something new, then Lime Crime is the perfect choice. Lime Crime is on another level to some degree because it’s different from anything else that’s on the market. The 10-year-old company only seems to be getting stronger with time. CEO Doe Deere has shot straight to the top of the ranks thanks to her brilliant ideas. In a certain way, she is a perfectionist. Before these products ever hit the market, Deere personally tries them on during testing. In other words, she has a hands-on approach to the situation. Learn more:


Though Deere was born and raised in Russia, she currently lives in sunny Los Angeles, California. Before residing in California, she spent 14 years in New York City. The transition from Russia to the United States was a bit difficult and Deere had to grow up fast. At the time, she was only 17 years old. Becoming a musician was her goal, and she experimented with a local band. This band played all around the New York City metropolitan area. This is where she met her soon-to-be husband as he also played in the band. Deere’s ambition forced her to expand her horizons as she attended the famed Fashion Institute of Technology. Though she didn’t graduate from this exclusive institution, she absorbed more than enough knowledge to get her on the right track.


Deere implemented her own personal style into the products. The products just so happen to be eyeliner, lip toppers, glitter, lip gloss, lipstick, hair dye, foundation and many more. She also used the boldest of colors and richest of hues. She has always had a love for animals, and Deere consistently supports her favorite animal-rescue charities. On the other hand, Lime Crime’s products are animal cruelty-free. On top of that, the products are certified vegan. As you can see, there’s a method to the madness. “I’ll never stop daring myself to try new things,” said Deere. She is always on the lookout for the next big thing, especially when it comes to colors. What more can anyone expect from the “Unicorn Queen?”