Unlike before, today’s consumers are keen on the products they consume. This change dramatically promotes healthy living. Scientists are proving that unhealthy foods are a significant contributor to lifestyle diseases.
Thus a lot of people are overhauling their diets in a bid to save thems3elves. Restaurants today are doing all they can to ensure that fresh, healthy and organic foods are part of their menus.
Among many food chains that are abiding by the green and healthy rule, Sweetgreen is one of them. The birth of this restaurant was propagated by three businessmen. These are Nathaniel Ru, Nicholas Jammet, and Jonathan Neman.
The three met at Georgetown University where they all attended the business class. They were enthusiastic about the thought of setting up a restaur4ant that would off3er healthy meals to their cus5tomers in an exciting way.
Being guided by the preferences of the customer has proved to be one of the ways of attracting people. Sweetgreen has invested a lot of resources in ensuring that its customers are awed with the kind of services they get when they visit any of its outlets. They have made good music a part of their serene environment.
According to the firm’s head of marketing, the company thrives on the rule that their customers get value for their money. Besides the customers, the principle also applies to its employees, shareholders and the suppliers. At the company everyone benefits. Nathaniel Ru who is at the helm of Sweetgreen and the most vocal of the three entrepreneurs avers that each decision made by the company is for the common good. Read more: Nathaniel Ru | Dynamic Dialogues and Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
With getting their products directly from the farmers, the company’s aim is ensuring that the clients get value for their money. They assure that the products they are supplied with are quality by engaging closely with the farmers.
During the weekends the firm entertains their customers with music that is played right outside their restaurants. Annually, the company also organizes an event that is aimed at bringing together the farmers, suppliers and the customers. This is so that people can get to see where the food products at the hotel are obtained from.
Sweetgreen believes that healthy food consumption is a milestone towards fitness. The company has made partnerships with fitness brands just so their clients can get used to a robust fitness program.